Why Executives Are Heading to Martha’s Vineyard to Build Their Personal Brands
The corporate creator era has arrived.
Valeisha Butterfield. Illustration: Inc.; Photos: Courtesy subject; Adobe Stock
For most of the last two decades, the deal for corporate leadership was straightforward. Keep your head down. Stay on message. Let the company be the story.
A growing number of senior executives are quietly renegotiating that deal, and SEED Media founder Valeisha Butterfield has built a business around the renegotiation.
Earlier this month, she brought Fortune 500 and Fortune 100 executives to Martha’s Vineyard for the second stop of Corporate Creators, a retreat built on a premise most corporate development programs still avoid: that a senior executive should be building an audience of their own.
All of the data shows that for any
“All of the data shows that for any professional, executive, or even founder, if they’re not diversifying their content portfolio, their content strategy, and their revenue models, we will be left behind,” Butterfield explained. “And we’re not talking about in the future; we’re talking about the next three to five years.”
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Butterfield, who ran global Black community engagement at Google and served as co-president of the Recording Academy, is describing a market she came up inside of.
“I’m from the generation of we were told to put our heads down and do the work,” she said. “Stick to the talking points.”
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What surprised her about the room was how far down the ladder the learning curve started.
Source: www.inc.com
