The Distillery Behind the World’s Most Admired Whiskey Once Went Bankrupt. Now It Can’t Stop Winning

The Kentucky distillery dominated the global ranking, earning nearly three times as many votes as the runner-up.

The world’s most admired whiskey was just awarded the title for the fourth year in a row.
Drinks International, the U.K.-based magazine, is the only publication devoted exclusively to global spirits, wines, and beers. Every year, it releases a list of the world’s most admired whiskies. For the past four years, one Kentucky distillery has been been crowned champion.
Michter’s Distillery, known for its premium small-batch American
Michter’s Distillery, known for its premium small-batch American whiskeys, claimed the title yet again, beating 49 other candidates.
The decision was made by expert buyers, journalists, bartenders, and connoisseurs of the industry from over 25 countries. Criteria centered on quality, consistency, price-to-quality ratio, and the effectiveness of brand marketing. The list is considered to be one of the most esteemed globally.
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“We are extremely honored by this recognition from a global academy of whiskey experts,” Matt Magliocco, Michter’s executive vice president, told Inc. “As a small, independent producer, Michter’s has always strived to make the highest quality whiskey possible and simply hoped that consumers would enjoy it.”
The power of Michter’s
Inc.’s resident whiskey expert, Matthew Allyn, said
Inc.’s resident whiskey expert, Matthew Allyn, said that Michter’s base lineup of products—the rye, bourbon, American whiskey, and sour mash—are all very good. But what the distiller excels in is its limited production releases.

Among those is the 10-Year Single Barrel Bourbon. Allyn described the bottle as riveting, “big yet balanced, coating the mouth and lingering for ages after each sip.” It isn’t wheated, but balances the sweet grain notes in a similar way with the darker, earthly elements of oak barrels.
Source: www.inc.com



