A Golf Partnership Ended Over a Controversial Ad. Now Good Good’s CEO Is Taking Aim at Callaway
In a series of posts and comments on X, Matt Kendrick criticized Callaway after the golf giant severed ties with Good Good over a controversial ad.
After collaborating with golf-equipment giant Callaway on a controversial advertisement that drew backlash over its depiction of violence against a woman, Good Good Golf CEO Matt Kendrick is publicly turning on his company’s former partner.
“Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it,” Kendrick wrote on X at 3:38 a.m. ET Friday. “30 for 39 will be legendary.”
The post has drawn more than five million views.
Kendrick also responded Not opposed to a now-deleted
Kendrick also responded “Not opposed” to a now-deleted post suggesting that Good Good sue Callaway. According to The New York Post, Kendrick wrote “I agree” in response to another user who accused Callaway of setting up his company, and told someone else, “I’m down to boycott @CallawayGolf with you.”
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Kendrick’s posts mark a sharp escalation in an already messy breakup between the two golf brands.
The controversy began with an advertisement featuring Good Good co-founder Garrett Clark shoving Good Good creator and former Division I golfer Alexis Miestowski to the ground after she attempts to use his Callaway club. Clark then leans over Miestowski and warns her, “Do not touch my new driver.”
Viewers both inside and outside the golf community accused Callaway and Good Good of making light of violence against women. The advertisement was removed from social media within hours, and major sports retailers including Dick’s Sporting Goods subsequently pulled Good Good merchandise from shelves.
Source: www.inc.com
