Shane Ginsberg Has Interviewed 300,000 Strangers on the Street. He Says the First 3 Seconds Decide Everything

Shane Ginsberg spent years building before street polling paid off. Now brands pay him to do the one thing AI can’t: talk to real people.

EXPERT OPINION BY DANIEL ROBBINS, CEO AND FOUNDER OF IBH MEDIA AND HOST OF FOUNDER’S STORY

Street Poller Media founder Shane Ginsberg. Illustration: Inc; Photo: Adobe Stock, Street Poller Media

Shane Ginsberg’s childhood didn’t look like anyone else’s. His dad taught people how to sell on Amazon starting in 2003, and Ginsberg tagged along to the conferences.

How do you go into a business conference

“How do you go into a business conference with Kevin O’Leary when you’re thirteen, and you’re sitting in rooms with like half a million dollars cash, and then you have to go back to algebra one?” he told me. “I think that would do something to any kid’s brain.”

So he dropped out of eighth grade.

“It was the best decision,” he said. “Everything in my life has gotten me to this point.”

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Today, at 21, Ginsberg runs Street Poller Media, a company that he says has more than 25 pollers across the U.S. that that has conducted over 300,000 street interviews, building audience of 5 million followers across platforms.

The craft behind those interviews is more disciplined

The craft behind those interviews is more disciplined than it looks, and it starts before a single question gets asked.

“The first three seconds of the interaction of approaching somebody on the street is honestly the most important,” he said. “You got to be smiling, charismatic, and just somebody that they’d want to have a conversation with. You just imagine that there’s no camera and you’re having real conversations with real people.”

Source: www.inc.com