This Ghostwriter Gets 20 Times More LinkedIn Reach Than Creators His Size. He Refuses to Use AI
He has a few simple rules for finding reach on the platform.
EXPERT OPINION BY ROBYN D. SHULMAN
I love LinkedIn. I’ve used it for over a decade. I won Top Voice, was featured in their media announcements, and I helped beta-test ongoing features since 2012. LinkedIn has brought me countless opportunities over the years.
Today, with LinkedIn’s algorithm constantly shifting and mixed messages about using AI adding to the confusion, many people are asking what the most effective ways are to grow and generate business leads on the platform.
I’ve been away from LinkedIn for a bit, but Mike Rosenberg has figured it out.
As an Executive Ghostwriter through his company, Rosenberg
As an Executive Ghostwriter through his company, Rosenberg Writing, Rosenberg has 7 years of LinkedIn experience and a 12-year journalism background. Since 2019, he has written over 5,000 posts for more than 40 entrepreneurs across industries, including taking over accounts for CEOs of companies generating between $500 million and $4 billion in revenue.
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Notably, he grew one CEO’s following from 60,000 to over 2 million in three years with a zero marketing budget, and he previously ghostwrote for Dan Price, scaling his account close to a million followers. Rosenberg recently marked one year of posting on his own LinkedIn account. In that time, those posts have generated 5.5 million impressions and 140,000 engagements.
With approximately 13,000 followers, a typical post of Rosenberg’s receives the same number of impressions as the average creator with 250,000 followers—about 20 times more than someone with a similar-sized audience.
He’s doing something right. His business is booming on LinkedIn.
Source: www.inc.com
