Connor Storrie’s YSL Campaign Haircut Was Inspired by a ‘70s Punk Rock Legend
When it comes to hair, Connor Storrie can do no wrong. He can pull off a look like he just took off his hockey helmet post-game or cosplay as Kurt Cobain, and that beautiful head of curls will find a way to look good no matter what. Now there’s a new Storrie Shag to show to your barber. In a new video, the Saint Laurent global ambassador fronts the fall 2026 campaign where his luscious curls are arguably doing the heavy lifting.
The 35-second clip shows the Heated Rivalry star from the chin up, bobbing his head to Milli Vanilli’s “Girl I’m Gonna Miss You,” his hair bouncing gracefully with every jerk of the neck. In the rest of the campaign, Emmy-nominated actor is the picture boy for ‘80s yuppie power dressing, showing off a pinstriped dress shirt, popped collar paired with a leather jacket, and a pair of black wraparound sunglasses.
It reads: Board meeting at 4 p.m. and a round of golf at 5 p.m. Despite the finance bro inspo of his outfit, Storrie’s hair was actually modeled after an influential photographer in the 1970s New York City punk rock scene. “We wanted to go in that Robert Mapplethorpe direction,” Storrie’s hairstylist Candice Birns tells GQ. “We all love [Connor’s] natural curls. He doesn’t need a whole lot, and it just made sense to go in that sort of effortless, hunky late ’70s, early ’80s feeling.”
She describes the haircut as a “modern mod,” which has become a kind of signature style for Birns whose clients have included Jacob Elordi and Gerran Howell, both of whom have worn similar mod haircuts that were customized to their hair textures.
The signature of this look is the perfect
The signature of this look is the perfect diagonal line that occurs where the fringe meets the perimeter of the haircut. On a technical level, the haircut required “90-degree square layering,” per Birns, where the hair is pulled out at a right angle from the head and snipped to help with weight distribution and texturization. The sides of the hair also have a slight taper so that it still has that “masculine square shape.” And because Birns employed a point-cutting technique—cutting into the hair with the tip of the scissors rather than cutting a straight, blunt line across—the hair has a more “lived-in” and “rough” look opposed to the tightly tailored cuts of yore.
For the video, Birns says Storrie’s hair probably has around eight products in it—a detail that’s hard to believe given how weightless and bouncy it moves. “It’s a little bit of prep, a little bit of a curl cream and an oil mixed together, a little bit of a thickening spray, and then a light cream or texture paste of some sort at the end that you run through to give it a little pieciness,” she says.
The key is to use minimal amounts of each product so the hair doesn’t get weighed down, and then using a hair diffuser to give additional volume. It’s then finished off with a sea salt spray to help accentuate the curls. “It’s really fun and flirty and playful,” says Birns.
Source: www.gq.com
