startup
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Business
The NHL Launched A Bizarre ‘Sizzling For Hockey’ Romance Audiobook Marketing campaign. This is What They Bought So, So Incorrect
The NHL tried to cash in on Heated Rivalry and Off Campus with romance audiobooks about real players. Fans saw…
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Business
The Know-how That Lets You Step Into Sneakers Is Coming to Work Boots
Blue Ox brings HandsFree Labs’ step-in footwear technology to the work-boot market.
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Business
This Startup Desires to Monitor the ‘Human Storm’ Earlier than It Turns into a Disaster
A biometric index is using wearable physiology to explore whether collective peace can be measured alongside traditional geopolitical indicators.
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Business
How a Matcha Liqueur Startup Landed a Nationwide Deal With P.F. Chang’s
Matcha is having a moment. With YOSHI, two entrepreneurs are adding alcohol to the mix.
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Business
5 Classes From Corporations That Bootstrapped Their Technique to Success
Here’s what companies without a lender did—and where they went when they finally did get a loan.
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Business
Your Best Salesperson Is the Customer You’re About to Lose
Founders celebrate every new logo and route churn to a dashboard. The customer heading out the door knows something no…
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Business
Harry and Meghan Stayed Silent. Here’s Why Founders Pay a ‘Silence Tax’ When They Wait to Explain a Major Decision
Keeping silent might seem like playing it safe, but information vacuums suck in storytellers who want to get indexed on…
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Business
How to Invest in Your Future as a Solo Entrepreneur
Small, low-pressure experiments can help you develop new skills, services, and income streams before your business depends on them.
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Business
5 Small Business Ideas You Can Start From Home
Your home address can double as the base for your small business with these five ideas for aspiring entrepreneurs.
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