A Former Tinder Government Raised $10 Million for a New Courting App. Among the Folks Making Matches Are Already Taken
The platform lets users recommend matches, bringing friends and human judgment back into the online-dating process.
A former Tinder and Match Group executive, Taru Kapoor, has launched a new matchmaking platform called Rivet. She joins a growing list of alumni from major dating apps who have started their own ventures in the industry.
The platform bills itself as a “dating network,” merging the community aspect of social media with the swiping experience that apps such as Tinder and Hinge are known for in a bid to create a new kind of “social matching.”
Unlike on existing dating platforms, Rivet users
Unlike on existing dating platforms, Rivet users are matchmakers first, and, if they choose, daters second.
“As dating becomes more isolating and optimized, I think there is something worth bringing back into the [center] of it: people and human judgment,” Kapoor told Inc. “Real people help each other find meaningful connections and love.”
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In practice, users can decide whether they feel a pair is well suited. Once a pair receives a significant number of crowd suitors to decide whether to pursue an introduction
Rivet’s social-matching model also allows it to reach
Rivet’s social-matching model also allows it to reach to a broader audience, including users who may be off the market. “Even if you’re married, in a relationship or simply not currently looking to date, you can still join Rivet to be a Matcher and help people find meaningful connections,” Kapoor said.
Kathryn D. Coduto, an assistant professor of media science at Boston University’s College of Communication, told Inc. that she believes the platform shows “a lot of promise.”
Source: www.inc.com
