Description
When Holly’s son Will said he didn’t want to compete for shelf space with every other water brand, his mother listened. Here’s why that may be her smartest move in a saturated category.
Speakers
Holly Thaggard
Co-founder,
WaterOuai
Holly Thaggard is the visionary founder of Supergoop!, the first brand fully dedicated to UV protection, credited with transforming sunscreen into a daily wellness essential with breakthrough, first-to-market formulas. Her commitment to skin health earned Supergoop! a spot on Time’s 100 Most Influential Companies list and a place on Allure’s Best of Beauty list for seven consecutive years. Alongside her son Will, she is now co-founder of WaterOuai!, a next-generation hydration brand tackling hidden health risks in traditional bottled water by addressing microplastics and endocrine disruptors while prioritizing cleaner, wellness-driven solutions for the future. Recognized by Entrepreneur, Inc., EY, and the Texas Business Hall of Fame for her impact, Holly continues to build purpose-led brands that advance health and innovation.
Mike Hofman
Editor-in-chief,
Inc.
Mike Hofman is the editor-in-chief of Inc. His vision for Inc.—where he was an editor and writer for 15 years earlier in his career—is to convene critical conversations about economic opportunity and fairness, the future of work, innovation and superior execution as drivers of business growth, and the way new technologies such as AI will shape the world for decades to come. Hofman most recently served as executive editor at Fast Company, where he assigned award-winning journalism, helped launch the brand’s premium subscription product, and founded its employee resource group program. A veteran digital leader, Hofman has held senior positions at GQ and at Glamour, where he was part of the leadership team that was honored with the National Magazine Award for general excellence (service & lifestyle) in 2015 and for Best Video Series in 2014. He is a graduate of Boston College.
Source: www.inc.com
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