Nigeria has retained the Global Alliance for Public Relations and Communication Management’s Best Public Relations Association in the World award for the second consecutive year, beating competing professional bodies from Europe, North America, Asia, Latin America, India and the Middle East.
President of the Global Alliance, Prof. Justin Green, announced the achievement on Friday in Abuja during the Digital Campaign Programme organised ahead of the World Public Relations Forum (WPRF).
Green congratulated the Nigerian Institute of Public Relations (NIPR), describing the back-to-back recognition as a reflection of Nigeria’s professional expertise, experience and capacity in public relations.
He said the award would formally be announced
He said the award would formally be announced at the WPRF awards ceremony next week but decided to disclose the achievement ahead of the event, describing it as a major honour for the institute and the country.
The announcement comes as Nigeria prepares to host the World Public Relations Forum in Abuja, with participants expected from 126 countries.
Green said the forum would attract public relations practitioners, academics, students and representatives of international institutions, including the United Nations, African Union, World Bank, Interpol, World Customs Organisation and European Commission.
He added that more than 28 high commissioners,
He added that more than 28 high commissioners, governors and other dignitaries were expected at the gathering.
President Bola Tinubu is expected to serve as the chief host, while the presidents of Kenya and Zambia are also expected to participate, with the Zambian leader scheduled to deliver the keynote address.
The Global Alliance president urged young Nigerians, particularly content creators and social media influencers, to intensify efforts to promote the forum, describing them as critical to the future of public relations and global communication.
He said young people had demonstrated their ability
He said young people had demonstrated their ability to influence audiences across national boundaries and should use their reach to promote responsible communication.
Green also stressed the need for individuals, including politicians, public officials, journalists and young people, to verify information before sharing it, warning against circulating unverified reports.
He recalled that the campaign to bring the World Public Relations Forum to Africa began more than a decade ago and initially faced doubts about the continent’s capacity to host such an international gathering.
In his remarks, NIPR President, Dr Ike Neliaku,
In his remarks, NIPR President, Dr Ike Neliaku, urged young Nigerians to embrace trustworthiness and respect, describing the two values as essential to building relationships and promoting responsible communication.
Neliaku said, “Two things that are very important in life is to build oneself in a manner that you become trustworthy.
“Second one, to be very respectful. It’s not about you. It’s not about anybody. But it’s about you taking ownership of your person.”
He urged young people to move beyond merely tolerating others and embrace genuine respect.
In our country, sometimes we say, Let us
“In our country, sometimes we say, Let us be tolerant of one another. Tolerance is not respect. Don’t tolerate anybody. Respect the person. That is how relations are built. And those are the two major elements of responsible communication,” he said.
Neliaku said the world was waiting for the emergence of Nigerian youths, whom he described as among those capable of changing the world.
He added that the younger generation had an important role to play in promoting responsible communication and addressing challenges facing society.
Source: guardian.ng
